The developmental scenario of heritage tourism in Sivasagar district, Assam- A study by using SWOT analysis.

Abstract

Assam, an area known for its rich historical and cultural significance. Sivasagar, once the capital of the Ahom kingdom, is home to numerous heritage sites such as Rang Ghar, Talatal Ghar, Sivasagar Tank, and the Sivadol Temple complex. Despite its historical prominence, the tourism potential of the district remains underutilized. In the midway between inbound tourism and outbound tourism, there are vast sub-branches of tourism like heritage tourism. Heritage tourism plays a principal role in visiting historic places and having the grip to see the glorious past. Sivasagar District of Assam is one of the notable areas regarding heritage tourism. Which has several heritage tourism destinations. Distinctively it has to be mentioned that the area has one world heritage site also, which is called Group of Four Maidam (Charaideo). The present study has been carried out by adopting an exploratory research method and a simple random sampling technique has been used for collecting the data from the native people and tourists; Purposive sampling techniques have been adopted to select the heritage sites. The researcher has visited the heritage sites and ATDC (Assam Tourism Developmental Council) Sivasagar Circle to collect the necessary data. Proving the entire data and information terminated with the proper statistical method applying a quantitively driven mixed method approach (Quan +qual design) and through the digitized map with QGIS. The study shows the pros and cons of the study area and analyzes the data and information by using SWOT Analysis. The concluding remark has carried a proper suggestive measure to control the stumbling block of the study area