Post Purchase Behaviour among Car Owners in Aizawl City: A Case Study of Hyundai Motors

Abstract

Consumer Behavioural studies attempt to identify and explain factors that affect the allocation of consumers’ limited funds amongst the varied goods and services depending on their needs as well as wants. The study of consumer behaviour focus on how individuals make decisions to spend the available resources- time, money and effort on consumption related goods and service. It takes into consideration the decision making to buy goods and services, however, consumer behaviour research goes beyond these facets. Research considers not only on how and why the purchase transaction is carried on, but takes into consideration, how the consumers make use of the purchase and how they are evaluated after purchase. Behavioural research seeks to find out what the consumers are going to do about the disposal of products especially when it comes to durable goods.