Motivational Factors for Agripreneurship in Saitual Sericulture Cluster, Mizoram

Abstract

The word ‘motivation’ originates from the Latin word ‘movere’, which means to move. It is an inner urge in an individual that drives him/her towards a certain goal. One way to explain entrepreneurial aspiration levels is by means of motives (Kolvereid, 1992; Amit et al., 2001; Morris et al., 2006; and Cassar, 2007). The entrepreneurial process occurs because people are motivated to pursue and exploit perceived opportunities. It is rooted in the theory that action is the result of motivation and cognition (Diana et al., 2012). Locke and Latham (1990) observed that motivation refers to factors within an individual, other than knowledge, which energize, direct and sustain behavior. According to Bird (1988), entrepreneurial motivation is manifested in the entrepreneur’s vision and goals and it bears upon planning and behavior