http://pucir.inflibnet.ac.in:8080/jspui/handle/123456789/701 2026-05-25T13:54:13Z http://pucir.inflibnet.ac.in:8080/jspui/handle/123456789/715 Title: Post Purchase Behaviour among Car Owners in Aizawl City: A Case Study of Hyundai Motors Authors: Pachuau, Lalchhantluangi Abstract: Consumer Behavioural studies attempt to identify and explain factors that affect the allocation of consumers’ limited funds amongst the varied goods and services depending on their needs as well as wants. The study of consumer behaviour focus on how individuals make decisions to spend the available resources- time, money and effort on consumption related goods and service. It takes into consideration the decision making to buy goods and services, however, consumer behaviour research goes beyond these facets. Research considers not only on how and why the purchase transaction is carried on, but takes into consideration, how the consumers make use of the purchase and how they are evaluated after purchase. Behavioural research seeks to find out what the consumers are going to do about the disposal of products especially when it comes to durable goods. 2023-01-01T00:00:00Z http://pucir.inflibnet.ac.in:8080/jspui/handle/123456789/713 Title: POST PURCHASE BEHAVIOUR INTENTIONS: AN EMPIRICAL STUDY AMONG CUSTOMERS OF RETAIL ESTABLISHMENTS IN AIZAWL CITY Authors: Pachuau, Lalchhantluangi Abstract: Post purchase behavior is the behavior of a consumer after a commitment is made to the product and originates from the experiences with the use of the product and indicated in terms of satisfaction, dissonance or dissatisfaction. This paper attempts to identify the motivators of repeat purchase of the customers of retail establishments and levels of satisfaction different experiences provided by such establishments. The study also attempts to find problems faced by customers and their modes of expression of dissatisfaction. Data is collected from 500 customers using a structured questionnaire and presented in the form of Likert scale and statistical tools such as Weighted Mean and Score. The findings reveal that there are certain aspects of satisfaction and dissatisfaction among the customers. The study also identifies the problems faced by the customers and provide suggestions to the retail businesses to increase satisfaction and ensure satisfaction in the future as well. 2023-01-01T00:00:00Z http://pucir.inflibnet.ac.in:8080/jspui/handle/123456789/711 Title: Customer Relationship Management: An Analysis on the Practices of Food and Grocery Retail Establishments Authors: Pachuau, Lalchhantluangi Abstract: The paper focus on Customer Relationship Management by Food and Grocery Retail Establishments in the small tribal economy of Mizoram. The study emphasises on the CRM practices of the retailers whilst taking into account the perception of the customers. The paper aims to find whether the CRM practices are communicated and perceived by the customers as aimed and practiced by the retailers. The study is an exploratory study based on primary data through structured questionnaire. Statistical tools such as Weighted Score, Maximum Possible Score, Wilcoxon Signed Rank Test, Pearson’s Correlation and Spearman’s Correlation. The findings of the study highlights the practices of retail establishments that is actually communicated and perceived to be effective by the customers as well as those which proves to be ineffective and not communicated well enough by the retailers. 2023-01-01T00:00:00Z