DSpace Collection:http://pucir.inflibnet.ac.in:8080/jspui/handle/123456789/6712026-04-30T15:22:00Z2026-04-30T15:22:00ZMotivational Factors for Agripreneurship in Saitual Sericulture Cluster, MizoramLalzuitluangihttp://pucir.inflibnet.ac.in:8080/jspui/handle/123456789/6722024-06-13T08:44:38Z2019-01-01T00:00:00ZTitle: Motivational Factors for Agripreneurship in Saitual Sericulture Cluster, Mizoram
Authors: Lalzuitluangi
Abstract: The word ‘motivation’ originates from the Latin word ‘movere’, which means to move. It is
an inner urge in an individual that drives him/her towards a certain goal. One way to explain
entrepreneurial aspiration levels is by means of motives (Kolvereid, 1992; Amit et al., 2001;
Morris et al., 2006; and Cassar, 2007). The entrepreneurial process occurs because people are
motivated to pursue and exploit perceived opportunities. It is rooted in the theory that action
is the result of motivation and cognition (Diana et al., 2012). Locke and Latham (1990)
observed that motivation refers to factors within an individual, other than knowledge, which
energize, direct and sustain behavior. According to Bird (1988), entrepreneurial motivation
is manifested in the entrepreneur’s vision and goals and it bears upon planning and behavior2019-01-01T00:00:00Z